Drifter Tackle Famous Believer™

It’s famous for a reason!

ERC Hell Hound™

The easiest to use, most versatile Glide bait you’ll ever throw!

Saltwater Doc™ & Lil' Doc

The Secret Weapon against BIG Striper!

Musky Mania Jake™

The Jake is a classic big fish lure, and the #1 BIG MINNOW BAIT on the market today, period!

Drifter Tackle Nets

Drifter Predator Series®

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Drifter News

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Topwater Proficiency

Most musky anglers would be lying if they said they enjoy anything more than seeing a fish explode on a

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Jake By Adam Oberfoell The Jake is one of the most versatile crankbaits in the industry. It has been a long time

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About Us

Since 2003 Drifter Tackle has grown its family of brands to include Musky Mania, Esox Research Company (E.R.C.), Musky Mike’s Trolling Secrets, Loke Lures, and most recently Sennett Tackle.

Drifter Tackle Inc. was built on the back of the famous Believer®. The lure, originally available in 2”, 3”, 4”, 5”, 6”, 7”, 8” and 10” models, has been consistently producing record catches in both size and numbers of numerous species around the world. Muskie, pike, walleye, bass, stripers, salmon….you name it and the Believer® has caught it. The Believer has even been recognized by Muskies Inc. as one of the top 10 Muskie lures of all times based on actual recorded catches. The Believer® is simply amazing.

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