Double D™ is actually a “Jerkbait in Disguise.”

Double D™ (a shallower cousin of the Triple D™) is actually a “Jerkbait in Disguise.”  ERC has combined the roll and flash of traditional crankbaits with darting, gliding action of jerkbaits to produce a truly multifunctional lure that excels in many casting and trolling applications.  The secret to the Double D is its near neutral bouyancy.  This characteristic allows pauses that keep the lure in the strike zone longer and triggers neutral and inactive as well as active fish.

The new Big Flash Series TM adds a new level of reflective surfaces, and visual stimulant to the baits.  With each movement, there is unmatched flash reflected all around the bait to get any fishes attention.

9″ Double D : 3.2 ounces